Definition
Keynote Speaker
Definition
Keynote Speaker
What is a Keynote Speaker?
This article covers the following aspects of a Keynote Speaker:
- What do Keynote Speakers do?
- Success factors of a keynote
- The role of the keynote in events
- Keynote on resilience – what to look out for
- Duration of the keynote
- Current trends in keynote speaking
- Hybrid formats and online events with remote keynotes
- Speaking fees
What do Keynote Speakers do?
Keynote Speakers (main speakers) are presenters who know how to captivate and enthuse the audience at events such as conferences, company events, or online presentations. Keynote Speakers stand out with a unique life story and a valuable message, which they share authentically, inspiringly, and vividly through storytelling with the audience. Unlike regular speakers, Keynote Speakers do not delve into the company's content topics but rather provide thought-provoking impulses and new ideas that linger in the audience's minds for a long time. Therefore, the term "Impulse Speaker" is often used.
For example, Marc Wallert shares his unique kidnapping experience and vividly "kidnaps" his audience into the Philippine jungle. His authentic narratives are not only entertaining but also encourage people and teams to tackle their own challenges and grow from them. Marc Wallert is a speaker on resilience, and he lives what he says.
Learn more about Marc Wallert as a person and resilience speaker
What is a Keynote?
And what makes a good keynote?
What is a keynote? A keynote sets the tone for an event, similar to a tuning fork for a capella choirs. Therefore, keynotes often start an event but are also used as resonating inspiration at the end and sometimes as a motivating transition in the middle of an event.
A keynote is often the highlight of an event. Through the compressed and pointed presentation of fascinating content, accents are set, and new perspectives are opened up. A keynote is not static; it is continuously tailored to current developments and individual customer needs and optimized with new inspirations.
What is the goal of a successful keynote? A good keynote moves, touches, and captivates the audience with a goosebump effect that participants can take into their lives. But also as an icebreaker, to tune into an event, a keynote can prove valuable and purposeful.
A brief impression of Marc Wallert as
a Keynote Speaker live on stage
Why do companies need Keynote Speakers?
Companies engage Keynote Speakers primarily to inspire, enthuse, and motivate employees with the keynote. Keynote Speakers are booked for various occasions and purposes. It is an intelligent way to convey positive impulses to employees or customers.
What topics can a keynote support companies with?
A selection:
- Incentive for employees (identification with the company)
- Driving innovations
- Driving digital transformation
- Subtly, but sustainably, conveying complex topics to the workforce through "translation"
- Leadership / Management
- Empowering the workforce for the future
- Strengthening resilience
Keynote Speaker Marc Wallert speaks primarily at companies, trade fairs, and associations looking for a positive impulse and wanting to promote resilience.
What clients say about Marc Wallert:
What characterizes good Keynote Speakers for resilience?
There is hardly a more personal lecture topic than "resilience," the psychological resilience. Resilience is about how to deal positively with stress and crises. People are often reluctant to talk about it and prefer to show their successes.
Good Keynote Speakers know what they are talking about. Good storytelling is always based on the authentic experiences of the presenters. Those who talk about crises should have truly lived through them, being experienceexperts. In contrast, knowledgeexperts have a mostly theoretical or academic approach to the topic and are therefore more suited for informative lectures, not emotional impulse speeches.
Marc Wallert is an experience expert for resilience and has processed his grown crisis competence in his SPIEGEL bestseller "Strength Through Crises."
How long does a keynote last?
The length of speeches depends heavily on the occasion and the audience. Good Keynote Speakers coordinate with the company beforehand and tailor the keynote individually to the client.
Here are some options for speaking times:
- Short impulse speech for motivation (approx. 10-20 min.). The legendary TED Talks, for example, always last 18 minutes.
- A Keynote Speech with about 30-45 minutes of speaking time offers space for deepening and interaction with the audience.
- Keynotes of 60-90 minutes length are rather rare and then often include an interactive question-answer session at the end of the speech.
Marc Wallert adapts to the wishes of his customers, but prefers a lecture length of 30-45 minutes plus a 15-20 min question session following his keynote. Why Marc Wallert likes audience questions so much, but still prefers to answer them after his lecture, you can find out in the FAQ.
FAQ: "Are your presentations interactive?"
What are the current trends for Keynote Speakers and their clients?
More than ever, Keynote Speakers are in demand in times of crisis to set positive impulses for companies. Motivation, courage, and optimism are key elements for successful company development. Many companies are currently looking for keynotes on resilience and stress management.
How can Keynote Speakers help companies and employees get through the crisis with strength?
A good keynote can:
- Encourage
- Spread optimism
- Sensitize for a decent approach to risks
- Strengthen the resilience of the workforce and teams
- Show opportunities in the crisis
- Increase acceptance of changes like Digital Transformation
- Highlight positive aspects of changes in economy and society
- Point out core competencies that will be of increasing importance after the Covid pandemic
- …
Learn more about Marc Wallert as a Keynote Speaker for resilience and why he has a knack for crises
For which events and occasions are Keynote Speakers being booked?
Traditionally, professional Keynote Speakers speak at larger events and stages. The personal appearance and eye contact with the audience are particularly suitable for creating emotions in the audience. The speakers themselves also receive immediate feedback, which is helpful, especially when using humor as a speech technique.
Physical gatherings at live events were limited during the global pandemic. This has led to the development of a variety of online events. Remote keynotes are held digitally. Professional speakers have set up modern digital studios for this purpose. Even online presentations can emotionally inspire the online audience and provide the famous goosebump moments even on the screen.
Hybrid events have also been growing in popularity since Corona. At these events, a limited number of participants attend physically on-site. In addition, more participants are digitally added via streaming technologies. The online listeners also benefit from the live character of the event. Other advantages include the higher and global reach of the event.
Digital event formats offer several advantages over physical events: a professional recording of a hybrid event can be used very well as a flexible on-demand access afterwards, just like at online events. Last but not least, online and hybrid events also save time spent traveling and corresponding CO2 emissions.
Marc Wallert is an enthusiastic online speaker and holds remote keynotes from his specially set up digital studio.
How much does a keynote cost?
Lecture fees are the same for many keynote speakers, i.e. the same for all organizers and events. But they can also vary, for example depending on the size of the event or the reputation of the speaker. Prominent keynote speakers are often used as headliners for events because participants would like to experience them live and in person. The lecture fees can be correspondingly higher.
Keynote speakers are proven experts in their topic who usually also have relevant publications. The fees are typically between 2,500 and 7,500 euros. If they are celebrities or well-known speakers from radio and television, fees of 10,000 to 30,000 euros are also paid. For international sizes, 500,000 euros is also possible.
The decisive factor for the value of a keynote is not the length of the lecture, but above all the effect. In the FAQ you will find out why a good keynote is as effective as a high-dose pill and is therefore offered at “pharmacy prices”.
FAQ: “Why does a 30-minute keynote cost as much as a full day of training?”
Book Marc Wallert as a Keynote Speaker
Marc Wallert speaks in German and English about individual resilience and team building under stress. His online presentations and live keynotes alike provide memorable "goosebump" moments.
Which keynote is right for you?
Find out here!
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