What does a Keynote Speaker do?
Keynote Speakers (keynote speakers) are speakers who know how to win over and inspire audiences at events such as congresses, corporate events or online presentations. Keynote Speaker are characterized by a unique life story with a valuable message, which they share with the audience in an authentic, inspiring and lively way through storytelling. In contrast to speakers, Keynote Speakers do not delve into the content of the company's topics, but rather provide food for thought and set new impulses that remain in the audience's minds for a long time to come. This is why the term “impulse speaker“ is often used.
Marc Wallert, for example, shares his unique kidnapping experience and takes his audience on a vivid journey into the Philippine jungle. His authentic accounts are not only entertaining, but also encourage people and teams to tackle their own challenges and grow from them. Marc Wallert is a speaker for resilience, and he lives what he says.
What is a Keynote? And what makes a good Keynote?
Keynote, what is that? A Keynote indicates the keynote of an event, similar to the tuning fork used to tune a capella choir. Keynotes are therefore often used at the beginning of an event, but also as a lingering inspiration at the end and sometimes as a motivating transition in the middle of an event.
A Keynote is often the highlight of an event. The condensed and pointed presentation of fascinating content sets accents and opens up new perspectives. A Keynote is not rigid, but is continuously tailored to current developments and individual customer needs and optimized with new inspiration.
What is the goal of a successful Keynote?
A good Keynote moves, touches and captivates the audience with a goosebump effect that the participants can take with them into their lives. But a Keynote can also prove valuable and effective as an icebreaker to set the mood for an event.
Why do companies need Keynote Speaker?
Companies engage Keynote Speaker primarily to inspire and enthuse employees with the Keynote and to motivate them for upcoming changes. Keynote Speaker are booked for various events and guided tours. It is an intelligent way to convey positive impulses to employees or customers.
What issues can a Keynote support companies with?
A selection:
- Incentive for employees (identification with the company)
- Driving innovation forward
- Realizing digital transformation
- Communicate complex topics to the workforce almost unnoticed but effectively through “translation“
- Leadership / Management
- Making strong for the future
- Strengthen resilience
Keynote Speaker Marc Wallert speaks primarily at companies, trade fairs and associations that are looking for a positive impulse and want to promote resilience.
What characterizes good Keynote Speaker for resilience?
There is hardly a more personal topic for a lecture than „resilience“, as psychological resistance is called. After all, resilience is about how to deal positively with stress and crises. People tend to be reluctant to talk about this and instead prefer to show off their successes.
Good Keynote Speakers know what they are talking about. Good storytelling is always based on the speakers' authentic experiences. Anyone who talks about crises should have actually lived through them, i.e. Experiencebe an expert. In contrast to this Knowledgeprofessionals usually have a theoretical or academic approach to the topic and are therefore more suited to informative specialist presentations, but not to emotional keynote speeches.
Marc Wallert is an expert on resilience and has autobiographically reappraised the crisis skills he has developed in his SPIEGEL bestseller „Stark durch Krisen“.
How long does a Keynote take?
The length of the presentations depends heavily on the occasion and the audience. Good Keynote Speakers coordinate with the company beforehand and tailor the Keynote to the individual customer.
The following speaking times can be cited as examples:
- Short motivational talk (approx. 10-20 minutes). The legendary TED Talks, for example, always last 18 minutes.
- A Keynote Speech with approx. 30-45 minutes speaking time offers space for in-depth discussion and interaction with the audience.
- Keynotes of 60-90 minutes are rather rare and often include an interactive question-and-answer session at the end of the presentation.
Marc Wallert adapts to the wishes of his clients, but prefers a presentation length of between 30-45 minutes plus a 15-20 minute question and answer session following his Keynote. You can find out why Marc Wallert likes questions from the audience so much, but still prefers to answer them after his presentation in the FAQ.
What are the current trends for Keynote Speaker and its customers?
In times of crisis, Keynote Speaker is needed more than ever to provide positive impetus for companies. Motivation, courage and confidence are key elements for successful corporate development. Many companies are looking for Keynotes for resilience and stress management right now.
How can Keynote Speaker help companies and employees come through the crisis strong?
A good Keynote can:
- Encourage
- Spreading optimism
- Raising awareness of how to deal with risks
- Strengthening the resilience of the workforce and teams
- Identifying opportunities in the crisis
- Increase acceptance of changes such as the digital transformation
- Crystallize positive aspects of changes in the economy and society
- Identify core competencies that will be of increasing importance after Corona
- …
For which events are Keynote Speaker booked?
Traditionally, professional Keynote Speakers speak at larger events and on stages. The personal appearance and eye contact with the audience are particularly suitable for creating emotions in the audience. The speakers themselves also receive immediate feedback, which is particularly helpful when using humor as a speaking technique.
Physical gatherings at live events were restricted in the course of the coronavirus pandemic. This has resulted in a large number of online events. Remote Keynotes are held digitally. Professional speakers have set up modern digital studios for this purpose. Online presentations can also inspire their audience emotionally and give online participants the famous goosebump moments on screen.
Hybrid events have also enjoyed growing popularity since coronavirus. At these events, a limited number of participants take part physically on site. In addition, further participants are invited digitally via streaming technologies. Online listeners also benefit from the live nature of the event. Further advantages are the greater and global reach of the event.
Digital event formats offer various advantages over physical events: As with online events, a professional recording of a hybrid event can also be used very well as a flexible on-demand call-up afterwards. Last but not least, online and hybrid events also reduce the amount of time spent traveling and the corresponding CO2 emissions.
How much does a Keynote cost?
Speaking fees are uniform for many Keynote Speakern, i.e. the same for all organizers and events. However, they can also vary, e.g. depending on the size of the event or the reputation of the speaker. Prominent Keynote Speakers are often used as headliners for events because participants would like to experience them live and in person. The speaking fees can be correspondingly higher.
Keynote Speakers are proven experts in their field who can usually also provide evidence of corresponding publications. The fees are typically between 2,500 and 7,500 euros. In the case of celebrities or well-known speakers from radio and television, fees of 10,000 to 30,000 euros are also paid. For international celebrities, 500,000 euros is also possible.
The decisive factor for the value of a Keynote is not the duration of administration, but above all the effect. In the FAQ you can find out why a good Keynote is as effective as a high-dose pill and is therefore also offered at „pharmacy prices“.
Book Marc Wallert as Keynote Speaker
Marc Wallert speaks in German and English about individual resilience and team building under stress. His online presentations and live Keynotes provide „goosebump“ moments that will be remembered for a long time to come.